Because you can blame Apple’s iOS updates and privacy legislation like GDPR for all your marketing woes, but the world of online marketing is changing and those who adapt are the ones who will thrive. Tracking and improving the results for your campaigns and promotional efforts doesn’t have to be complicated, but it does require you to be more intentional than ever.

In Email Marketing Optimization, we get hella-intentional and deep-dive into everything you need to know about:

• Sending emails in today’s digital landscape;
• Tracking your emails like they owe you money (because they do!);
• The anatomy of your email marketing campaigns;
• Making sense of what your email traffic and results are telling you to do next; and
• What to do when your email marketing isn’t working.

Broadcasts and newsletters, product launching, flash sales, email challenges, feedback and surveys, welcome sequences, evergreen sales sequences, re-engagement sequences, signature blocks, and more are covered in Email Marketing Optimization.

Everything is mapped out for you – literally, with process maps and workflows – for you to intentionally track your promotions like your results depend on it… because they do!