EMAIL IS NOT DEAD... BUT "THE WAY WE'VE ALWAYS DONE THINGS" CAN'T BE RELIED ON ANYMORE
Let's talk about EMAIL MARKETING OPTIMIZATION
Because you can blame Apple’s iOS updates and privacy legislation like GDPR for all your marketing woes, but the world of online marketing is changing and those who adapt are the ones who will thrive. Tracking and improving the results for your campaigns and promotional efforts doesn’t have to be complicated, but it does require you to be more intentional than ever.
In Email Marketing Optimization, we get hella-intentional and deep-dive into everything you need to know about:
- Sending emails in today’s digital landscape;
- Tracking your emails like they owe you money (because they do!);
- The anatomy of your email marketing campaigns;
- Making sense of what your email traffic and results are telling you to do next; and
- What to do when your email marketing isn’t working.
Broadcasts and newsletters, product launching, flash sales, email challenges, feedback and surveys, welcome sequences, evergreen sales sequences, re-engagement sequences, signature blocks, and more are covered in Email Marketing Optimization.
Everything is mapped out for you – literally, with process maps and workflows – for you to intentionally track your promotions like your results depend on it… because they do!
MORE TITLES FROM OMGrowth with Lanie Lamarre
I'M LANIE LAMARRE
I’m the host of the OMGrowth! podcast and I run things the OMGrowth Headquarters.
My favorite topics include tracking your marketing efforts, improving your conversion rates, and talking about how we can all be more ethical marketers in an ever-changing digital world.
With my background in project coordination, ecommerce data analytics and digital marketing strategies, I’m at my best when I’m supporting others in realizing their goals, targets and vision.
My suite of accessible tools, my short and punchy podcast episodes, and my events and workshops are all created to help you wear the bossy pants and tap into your next OMGrowth moment.